Best voip provider often encounter the originators and transit countries, which want to cover directly the entire Russia at a single price and with excellent quality of the channel, regardless of the direction within the country.
However, the specifics of the market is that the prices for different regions can vary dramatically. Even within Moscow and St. Petersburg, the mobile wholesale voip termination rates differs half as much. It is not even worth speaking of prices in the regions. As a result, prices for all mobile Russia are 3, or even 5 times higher (if CLI is provided).
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In this case, in order to be the cheapest voip provider GoIP-operators have to divide the country by macro-regions, deal with each region individually at local tariffs and provide the average median price across Russia. The great disadvantage of this approach is the uneven distribution of traffic among the regions and the frequent shortage of terminators at the endpoints.
In fact, it is more profitable to work inside the zone, but not to cover the entire country, which is what contractors do. The only question is to make originators and transit countries realize the actual difference of making ip calls operations in regions and cities of Russia. But this is the theme for another topic.
More about Russian telecommunications market here.
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